What’s in a name: Working Design (and some other “working” titles)

July 9, 2010 Posted by Kris in Working Design

When we named our company more than 20 years ago, we chose Working Design because of its multiple meanings. A “working design” or drawing is a step along the way towards preparing a finished piece of art or design whether it’s for a magazine, product or something else. It refers to a work in progress. We like the name because it speaks to our approach of client collaboration as we work together to build a website, a brand, a poster or piece of direct mail. More...