Identity

A visual identity is like your haircut. Completely personal and very important. It can start with your logo and extend to all of your web and print materials. Find out how we approach your project. Have a look at our tip sheet on Building Your Brand: the Logo

  • Project Identity
  • Client First Call
  • Client Since 2014
  • Sector
  • Project Logo
  • Client Pacific Centre for Environmental Law and Litigation
  • Client Since 2016
  • Sector
  • Project Identity
  • Client Terra Housing
  • Client Since 2009
  • Sector

The Terra logo uses a rough, angled lowercase letter ‘t’ to symbolize the organization’s hands on project style. The asymmetrical spaces carved by the letterform suggest a dynamic division of land while the white space maps a path and direction. The overall rounded, organic shape reflects the flexible and accessible process Terra engages in with its diverse range of clients.

  • Project Civic political party logo
  • Client One City
  • Client Since 2014
  • Sector

This new Vancouver civic political party wanted a logo to communicate their fresh approach. The circle represents unity, while the coloured segments illustrate diversity, expression and integration. The overall shape incorporates both O and C, and encloses the group’s name, which juxtaposes a strong base for “city” with a lighter, less formal “one”.

  • Project Identity for corporate intranet
  • Client Century Group
  • Client Since 2011
  • Sector

Century Group developed an internal social media and networking platform for their 350 employees, and needed a tagline and identity mark to customize the interface and act as a wayfinding device. The “mycentury” and “mybria” marks are integrated into the framework to identify different types of content, and used on various promotional materials. The language and tagline emphasize the fresh, collaborative and transparent approach this new website embodies for the company.

  • Project t.h.i.s. identity
  • Client SPARC BC
  • Client Since 2002
  • Sector

“THIS” stands for four elements needed to end poverty: transportation, housing, income and support. We developed this logo for anti-poverty organizers in Surrey (and our longtime client SPARC – Social Planning, Action and Research Council ) who have been working closely on this issue with support from Surrey City Council.

  • Project Phi Women
  • Client BC Centre of Excellence for Women's Health
  • Client Since 2004
  • Sector

Phi Women stands for Promoting Health in Women. It is also a letter in the Greek alphabet. We developed a stylized version of the character and combined it with a horizontal stroke to evoke the women’s symbol.

  • Project Hands Up for Education campaign
  • Client Federation of Post Secondary Educators of BC
  • Client Since 1997
  • Sector
  • Project CEP Western Region Organizing Campaign
  • Client Communications, Energy and Paperworkers, Western Region
  • Client Since 2011
  • Sector
  • Project Campaign identity
  • Client BC Federation of Labour
  • Client Since 1998
  • Sector

CoDevelopment Canada—or Codev—is a development agency that builds partnerships between Canadians and Latin Americans. Our branding campaign for the organization includes this logo which demonstrates the north/south collaboration that drives the group’s work.

  • Project Kiwassa Identity and business card
  • Client Kiwassa Neighbourhood House
  • Client Since 2005
  • Sector

Our complete rebranding campaign for Kiwassa Neighbourhood House started with the design of this new logo. Executive Director Nancy McRitchie wanted the new mark to convey community, nature, growth and friendliness. We were more than happy to oblige.

  • Project Identity and business card
  • Client Reach Child and Youth Development Society
  • Client Since 2008
  • Sector

We rebranded and helped rename the REACH Child and Youth Development Society. The logo illustration by Working Designer Sam Shoicet conveys caring, growth and celebration. You can read a complete case study of our project with REACH.

  • Project Identity and business card
  • Client Centre for the Study of Gender, Social Inequities and Mental Health
  • Client Since 2010
  • Sector
  • Project Identity and business card
  • Client Diptera Projects
  • Sector
  • Project Protecting Justice campaign logo
  • Client Trial Lawyers Association of BC
  • Client Since 2007
  • Sector
  • Project Run for the Cure 10th Anniversary logo
  • Client Health Sciences Association of BC
  • Client Since 1992
  • Sector