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Working Design

What’s in a name: Working Design (and some other “working” titles)

When we named our company more than 20 years ago, we chose Working Design because of its multiple meanings.

A “working design” or drawing is a step along the way towards preparing a finished piece of art or design whether it’s for a magazine, product or something else. It refers to a work in progress.

We like the name because it speaks to our approach of client collaboration as we work together to build a website, a brand, a poster or piece of direct mail.