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Branding Tip-sheets

Building your brand: the logo

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Your logo is an important visual component of your brand whether you’re an organization or an individual. Since developing it can be fairly involved, this tip sheet describes how the process works.

Logos exist to identify your organization to your various audiences. They can comprise text only, images only or a combination of the two. The look and feel of the text and / or images logo needs to reflect your organization and how it wants to be perceived.