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So, you think you can blog. Being online (Part 3)

The third item in our series about being effective online looks at three key things you need to consider if you want to start a blog.

You’ve decided to boost your online profile and launch yourself into the blogosphere. Good luck! It’s busy out there. Your many challenges include writing smart stuff, standing out from the crowd and inspiring an audience that not only sticks with you, but grows.


Why bother blogging? Being online (Part 2)


The second item in our series about being effective online discusses why blogging can be a powerful tool. However, to get it right you need to know a few key guidelines.

The reason we started blogging seven years ago is the same reason you should consider doing it if you haven’t already: you want to share information with your clients. You want to let them know you’re an expert in your field and that you can help them.

But blogging takes commitment. You need to take it seriously! A good blog boosts your credibility. An infrequent, unfocused or poorly written blog will harm it.

So before you start, ask these four questions: