Here’s how to reach more people with our Website Tune-up

April 21, 2016 Posted by workingdesign in Featured, SEO, Web Design

  Is your website doing its job? Are you getting the inquiries, sales, downloads or donations you want? Are your visitors going to your key pages and taking the actions you want them to take? Are you uncertain if you’re using your site to its full potential? If the answer to any or all of these questions is More...

Starting your website project: Download our updated and improved guide!

January 5, 2016 Posted by workingdesign in Tip-sheets, Web Design

Starting your next Web Project We’ve made Working Design’s definitive guide on how to start a website project even more useful. Based on client feedback, we’ve updated and improved the guide. Also, the three original blog posts have been assembled into one downloadable booklet. It covers the following fundamentals More...

SEO and leading your audience to your website. Being online (Part 6)

May 12, 2015 Posted by workingdesign in Web Design

SEO and leading your audience to your website What good is your website if your audience can’t find it? Getting found and attracting clients and visitors is what your site is all about. SEO – Search Engine Optimization – is one tool that will help you reach your business goals by making sure your site is relevant and findable. SEO is a what makes your site visible to search engines on the web. It’s critical to your online success. If you’re looking for “rubber ducks in Vancouver+images” (and we do urge you to try that!) it’s SEO that brings you to the sites where you’ll find them. Check out out your site’s SEO with these free tests More...

Vertical vs. Horizontal. The Swiping Debate!

May 6, 2014 Posted by WorkingDesign Editor in Web Design

You may be accustomed to “swiping” through content horizontally on your mobile device, but are you comfortable mimicking the gesture on your desktop? According to web page usability gurus Nielsen Norman Group, not many users are: While horizontal scrolling is acceptable in some situations, it should be applied with caution. Be aware: horizontal scrolling on the desktop is one of the few interactions that consistently generate negative responses from users. The research group’s complete study on desktop horizontal scrolling can be seen here. More...

Eight key tips for writing superior website content

April 14, 2014 Posted by workingdesign in Web Design, Writing

Writing for the web has unique requirements because of how people read on screens. We tend to scan content quickly on our smart phones or laptops rather than reading thoroughly. Here are the top eight things you need to keep in mind when crafting content for your online readers: More...

Starting your web project: The content stage

January 30, 2014 Posted by workingdesign in Web Design

After you’ve answered the nine key questions raised in Part 1 of our Starting a Website Project series, it’s time to think about content: text, images and quite a bit more. Here’s your checklist: Content Inventory Special Functions The Content Outline The Visual Identity Site Navigation Start by making a detailed content inventory of everything you want to include on the site. What’s required to tell your story and get results? More...

Nine questions to ask about your web project

January 14, 2014 Posted by workingdesign in Web Design

You’re about to develop your organization’s first website or overhaul the one you have. You start thinking about the content – text, illustrations, downloadable materials, photo galleries, the blog – and how to present it all. But wait! Before you even get to that stage, it’s important to step back and get a wider view. More...

Are your website visitors showing “lumpy user behaviour”?!

September 9, 2013 Posted by workingdesign in Social Media, Web Design

In the ever-evolving science of website analytics, here comes another reason to carefully examine your site visits and campaign results. Analytics guru Jakob Neilsen suggests that a recent spike in visits to your site may have nothing to do with your latest online promotion. Instead, it could be an example of "lumpy user behaviour". More...

Media on the move: making your web site mobile

February 13, 2013 Posted by workingdesign in Case Studies, Web Design

You’re mobile. So is your phone, your laptop and your tablet. What about your website? Is it time to make your site mobile-friendly? The prevalence of high speed wireless data networks and free wifi, combined with the vast increase in processor speeds and screen size for today's smartphones, means more and more people will see your site on their mobile device first. And first impressions, of course, count. More...

5 ways to get website visits

October 31, 2012 Posted by workingdesign in Featured, Social Media, Web Design

“My site’s been up for three weeks. How come I’m not getting any visitors? Why isn’t it on the first page when I search on Google?” Just because you have a web site doesn’t mean it’s going to get noticed. That’s like building a house and expecting droves of guests to arrive More...