What’s in a name: Working Design (and some other “working” titles)
When we named our company more than 20 years ago, we chose Working Design because of its multiple meanings.
A “working design” or drawing is a step along the way towards preparing a finished piece of art or design whether it’s for a magazine, product or something else. It refers to a work in progress.
We like the name because it speaks to our approach of client collaboration as we work together to build a website, a brand, a poster or piece of direct mail.
Also, the word “working” addresses a significant portion of our client base which is rooted in the union movement.
But, most important, we use the term to describe what our designs do : they work.
There are a couple of other Vancouver firms that use the same moniker.
A few years ago, our colleague and videographer Julius Fischer approached us to do some backdrops for a cable television show he was developing. He asked us if we had any thoughts for a name. Given that the focus of the program was telling the stories of working people we suggested Working TV. http://www.workingtv.com/
And late last month at The Cheaper Show http://thecheapershow.com/ we ran across the work of a new Vancouver design team calling themselves Working Format. http://www.workingformat.com/
Clearly, there’s a whole lot of working going on!