Google’s Keyword Shift

Last month, Google changed the way you can find information about how users search for your website. As a result, website owners can longer use Google Analytics to see which keywords people use to identify relevant sites.

Social Media Web Design

Are your website visitors showing “lumpy user behaviour”?!

In the ever-evolving science of website analytics, here comes another reason to carefully examine your site visits and campaign results.

Analytics guru Jakob Neilsen suggests that a recent spike in visits to your site may have nothing to do with your latest online promotion. Instead, it could be an example of “lumpy user behaviour”.