Last month, Google changed the way you can find information about how users search for your website. As a result, website owners can longer use Google Analytics to see which keywords people use to identify relevant sites.
In the ever-evolving science of website analytics, here comes another reason to carefully examine your site visits and campaign results.
Analytics guru Jakob Neilsen suggests that a recent spike in visits to your site may have nothing to do with your latest online promotion. Instead, it could be an example of “lumpy user behaviour”.