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Google’s Keyword Shift

Last month, Google changed the way you can find information about how users search for your website. As a result, website owners can longer use Google Analytics to see which keywords people use to identify relevant sites.

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Social Media Web Design

Are your website visitors showing “lumpy user behaviour”?!

In the ever-evolving science of website analytics, here comes another reason to carefully examine your site visits and campaign results.

Analytics guru Jakob Neilsen suggests that a recent spike in visits to your site may have nothing to do with your latest online promotion. Instead, it could be an example of “lumpy user behaviour”.