A website is your most powerful and effective marketing tool. It’s accessible 24 hours a day, anywhere in the world. It allows your audience to access information, contact you, subscribe to your services or buy your products directly. And it’s easy to keep your content fresh and updated, respond to user feedback and adapt to changing needs.
It seems like only yesterday when you wrote and developed your new website. But time flies; web years are like dog years. Your three-year-old site may seem fresh to you, but chances are it could be surprisingly out of date.
I tend to recommend a lot of google products. One that I recommend very often is the use of Google Calendars as a calendar of events on your website. Using Google Calendars saves you having to install and configure clunky event management plugins, and fits easily onto a page on your website using a little bit of embedding code. You can even have more than one calendar display at a time and choose which ones you want displayed from a little drop-down menu. I will briefly describe how this is done and include links to the Google documentation for each step. They do a much better job of explaining than I would.
It’s become an age old question. “How do I optimize my image files so that they are small and fast loading, but still look great?” Image formats, and image optimization tools have come a long way, but there have always been just a few fundamental concepts at play here.
So, we’ve helped you build a website. The content reflects your marketing plan, calls to action, organizational structure and more. Now what?
Well, it’s time for you to take over your shiny new site and make it work for you. And that means you’re going to need to learn how to use the WordPress CMS (Content Management System. A great place to start is with the WordPress Lessons documentation
We’ve launched a lot of websites for our clients on a lot of different web-hosting services over the years. And we’ve often found that clients choose providers that make things unnecessarily difficult, and much more time consuming than they should be. How should you choose a host? What should you be looking for in order to get the best service?
We are often asked for advice about how to submit a website to the major search engines, and what other things one can do to begin promoting a new website. Here’s a list of the submission pages of the three major search engines. Just follow the instructions on each of them to submit your site.
“My business is now bursting at the seams. Very exciting. You were right when you pushed me to set up a blog. It is having an impact!”
That’s our client, Cheryl Woolstone, a Kitsilano-based psychotherapist. Working Design developed her website a couple of years ago using the WordPress CMS (Content Management System) that was initially developed as blogging software.
An experienced counsellor, Woolstone was just setting up her own business when we started working together. We recommended blogging as a key part of her site and valuable strand of her marketing communications.
As most of you know justifying type means that the margins are even on both the left and right margins. It’s a way of organizing lots of text and making it easy for the eye to read.
Unjustified type sets the type ragged on one side. This can also make for an attractive and readable setting.
In order to justify type, space is inserted between words and, sometimes, letters, so that things line up. To a certain extent, this additional space compromises the integrity of the type and makes it less attractive. However, the overall effect can be that the eye has an easier time reading.