Categories
Branding

Are you safe on the job?

Today is the 27th annual National Day of Mourning for workers killed or injured on the job.

According to WorkSafe BC, last year 143 BC workers lost their lives. In 2009 nearly 100,000 British Columbians were injured on the job. Nearly three million work days were lost.

Categories
Branding

Looking at 25 years of the Working Design visual identity

Developing logos, graphic identities and helping clients with their branding are among our favourite projects at Working Design. Whether it’s for a research institute, a social service agency or a business, the process of defining a look, an online presence and who you are in your sector, the process is the same.

The job can be more challenging, however, when the client is…yourself.

Categories
Branding Tip-sheets

Building your brand: the logo

Download a PDF here.

Your logo is an important visual component of your brand whether you’re an organization or an individual. Since developing it can be fairly involved, this tip sheet describes how the process works.

Logos exist to identify your organization to your various audiences. They can comprise text only, images only or a combination of the two. The look and feel of the text and / or images logo needs to reflect your organization and how it wants to be perceived.