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Tip-sheets Web Design

A quick guide to defining, designing and delivering your website

Tell us about your website project. Read and answer these questions.

A website is your most powerful and effective marketing tool. It’s accessible 24 hours a day, anywhere in the world. It allows your audience to access information, contact you, subscribe to your services or buy your products directly. And it’s easy to keep your content fresh and updated, respond to user feedback and adapt to changing needs.

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Clients

Working Design clients win Labour Media awards

Each year,  CALM (the Canadian Association of Labour Media) recognizes and celebrates Canadian union publications, ads and campaigns as well as websites in their annual awards. Working Design projects have consistently been winning  CALM prizes for almost 20 years.

This year’s kudos include “Best Overall Publication” for the Hospital Employees’ Union “Guardian”, a magazine that Working Design has been involved with since 1990 when we did the first of two overall redesigns.

Categories
Arts

Groups working to fight BC arts and culture cuts

There are several groups and activities you can be in touch with, get involved in or attend in order to help fight the proposed BC arts cuts.

A loose coalition of artists and organization has launched a website which is both informative and allows you to send email to the BC government: www.stopbcartscuts.ca

And, you can attend Wrecking Ball at the Vogue Theatre on Monday, November 23. For information: www.stopbcartscuts.ca/thewreckingball

The Alliance for Arts and Culture counts 350 arts organizations as members and has been a driving force in protesting the proposals. Their website has a wealth of information. www.allianceforarts.com

Also, there is a group on Facebook you may want to join called “Organizing against Campbell’s cuts to the arts”.

Categories
Arts

This holiday season, send help!

This holiday season we are urging our friends, colleagues and clients to support the arts in BC. The BC government has announced its intention to chop arts funding by 92 per cent over the next three years. The current 47 million budget will be slashed to just under $3 million dollars.

Besides letting the government know what you think of these crippling cuts, we’re suggesting you promote BC arts and culture.

Support artists, writers, artisans, musicians and their businesses and organizations. If you exchange gifts during the holiday season, consider subscribing to BC magazines, sharing BC books and visual art or music. Buy tickets or make donations to your favourite theatre company or festival. Go to a gallery or volunteer your time.

Here’s a list of some of the groups, people and businesses we work for, are friends with or simply love! Not all of them have been hit by the government’s funding cuts. But all of them are worthy of your support.

And you can start this weekend! You have an excellent opportunity to see and buy the work of hundreds of artists and artisans at the annual Eastside Culture Crawl.

And then there’s:

Vancouver Folk Music Festival
Kickstart Disability Arts and Culture
Coastal Sound International Choral Festival
Coastal Sound Music Academy
Vancouver Review
BC Bookworld
Beats Without Borders
Momentum Magazine

Coastal Jazz and Blues Society
Vancouver International Film Festival
PUSH International Performing Arts Festival
The BC Arts Council
New Star Books
Solo Collective
Duthie Books
Ronsdale Press
Arts Starts
Headlines Theatre
Alliance for Arts and Culture
Firehall Theatre
Vancouver East Cultural Centre

We’d love to hear your suggestions for arts groups that you care about.

Categories
Branding Tip-sheets

Building your brand: the logo

Download a PDF here.

Your logo is an important visual component of your brand whether you’re an organization or an individual. Since developing it can be fairly involved, this tip sheet describes how the process works.

Logos exist to identify your organization to your various audiences. They can comprise text only, images only or a combination of the two. The look and feel of the text and / or images logo needs to reflect your organization and how it wants to be perceived.

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Tip-sheets

18 Top Tips for Writing Great Email

Download a PDF here.

Writing and sending email has become so common that most of us hardly think about it.

Unfortunately, that lack of thought often shows! From vague subject lines to poorly written, copious amounts of text, there are many ways that email can actually fail to deliver your message.