A website is your most powerful and effective marketing tool. It’s accessible 24 hours a day, anywhere in the world. It allows your audience to access information, contact you, subscribe to your services or buy your products directly. And it’s easy to keep your content fresh and updated, respond to user feedback and adapt to changing needs.
We launched our latest site for the Centre for the Study of Gender, Social Inequities and Mental Health last week to coincide with the Centre’s launch at Simon Fraser University.
For the next five years, the Centre will be doing global research on how its three main areas of concern overlap to shape our lives and health. One overall aim is to inform the development of policy for governments everywhere to target populations in need with appropriate services.
Each year, CALM (the Canadian Association of Labour Media) recognizes and celebrates Canadian union publications, ads and campaigns as well as websites in their annual awards. Working Design projects have consistently been winning CALM prizes for almost 20 years.
This year’s kudos include “Best Overall Publication” for the Hospital Employees’ Union “Guardian”, a magazine that Working Design has been involved with since 1990 when we did the first of two overall redesigns.
There are several groups and activities you can be in touch with, get involved in or attend in order to help fight the proposed BC arts cuts.
A loose coalition of artists and organization has launched a website which is both informative and allows you to send email to the BC government: www.stopbcartscuts.ca
And, you can attend Wrecking Ball at the Vogue Theatre on Monday, November 23. For information: www.stopbcartscuts.ca/thewreckingball
The Alliance for Arts and Culture counts 350 arts organizations as members and has been a driving force in protesting the proposals. Their website has a wealth of information. www.allianceforarts.com
Also, there is a group on Facebook you may want to join called “Organizing against Campbell’s cuts to the arts”.
This holiday season we are urging our friends, colleagues and clients to support the arts in BC. The BC government has announced its intention to chop arts funding by 92 per cent over the next three years. The current 47 million budget will be slashed to just under $3 million dollars.
Besides letting the government know what you think of these crippling cuts, we’re suggesting you promote BC arts and culture.
Support artists, writers, artisans, musicians and their businesses and organizations. If you exchange gifts during the holiday season, consider subscribing to BC magazines, sharing BC books and visual art or music. Buy tickets or make donations to your favourite theatre company or festival. Go to a gallery or volunteer your time.
Here’s a list of some of the groups, people and businesses we work for, are friends with or simply love! Not all of them have been hit by the government’s funding cuts. But all of them are worthy of your support.
And you can start this weekend! You have an excellent opportunity to see and buy the work of hundreds of artists and artisans at the annual Eastside Culture Crawl.
And then there’s:
Vancouver Folk Music Festival
Kickstart Disability Arts and Culture
Coastal Sound International Choral Festival
Coastal Sound Music Academy
Beats Without Borders
Coastal Jazz and Blues Society
Vancouver International Film Festival
PUSH International Performing Arts Festival
The BC Arts Council
New Star Books
Alliance for Arts and Culture
Vancouver East Cultural Centre
We’d love to hear your suggestions for arts groups that you care about.
Your logo is an important visual component of your brand whether you’re an organization or an individual. Since developing it can be fairly involved, this tip sheet describes how the process works.
Logos exist to identify your organization to your various audiences. They can comprise text only, images only or a combination of the two. The look and feel of the text and / or images logo needs to reflect your organization and how it wants to be perceived.
Writing and sending email has become so common that most of us hardly think about it.
Unfortunately, that lack of thought often shows! From vague subject lines to poorly written, copious amounts of text, there are many ways that email can actually fail to deliver your message.