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Social Media

Last chance to save 25 per cent on our Website Tune-up offer

Last week we introduced our Website Tune-up package discount offer. This is your last chance to save 25 per cent on Part 1 of our three-part program: analysing your Google Analytics. We’re reducing the cost to only $147. The offer expires Thursday so act now!

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Here’s how your website can benefit from our package:

  • more visitors
  • more donations,
  • more sales
  • more phone calls and emails
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Clients Social Media

Fighting against death and injury on the job

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None of us expects to go to work and not come home. But an average of three Canadian workers are killed on the job each workday. In BC, 182 workers lost their lives at work in 2015.

Today – April 28 – is the International Day of Mourning for Workers killed and injured on the job. The call to action is “Mourn for the dead. Fight for the living”.

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Facebook Social Media

Should your business be on Facebook?

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The eighth item in our series about being effective online explores the value of Facebook for business. Is it an effective tool for promoting your work, staying connected with clients and customers, and raising your organization’s online profile? Or has Facebook stifled page reach to the point that nobody is seeing them?

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Featured Social Media Twitter

Is Twitter worth your time?

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This seventh item in our series about being effective online asks: Is Twitter worth it? Will tweeting 140-character messages into a seemingly anonymous void make you better known, popular and better informed?
Read on!

Why check out Twitter?

Because there’s an enormous number of people

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Enewsletters Social Media

Making them look: Enewsletters explored. Being online (Part 5)

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The fifth item in our series about being effective online is an intro on how to design, create and send e-newsletters that people will want to open.

After weeks of sifting through junk mail, flyers and bills you finally open your mailbox and discover that a long-awaited letter or beloved magazine subscription has arrived. It’s a nice feeling, isn’t it?

When you create an e-newsletter campaign, that’s what you’re trying to be for your subscribers: a welcome reprieve from all the spam and nonsense they receive in their inboxes every day. So, how do you do that?

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Enewsletters Featured Social Media

Why you need an e-newsletter. Being online (Part 4)

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The fourth item in our series about being effective online looks at why an e-newsletter is the next best thing to being there.

What’s an e-newsletter? What’s it good for?

Just about everyone you know uses email and that’s why the e-newsletter is one of the most effective ways to be in touch online. Your e-newsletter goes directly to people’s mailboxes.

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Featured Social Media

So, you think you can blog. Being online (Part 3)

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The third item in our series about being effective online looks at three key things you need to consider if you want to start a blog.

You’ve decided to boost your online profile and launch yourself into the blogosphere. Good luck! It’s busy out there. Your many challenges include writing smart stuff, standing out from the crowd and inspiring an audience that not only sticks with you, but grows.

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Featured Social Media

Your online identity: Are you getting it right? Being online (Part 1)

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This is the first in our series of brief blog items about how to be effective online. We discuss how you can decide what’s right for your small business, not-for-profit organization or you as an individual.

So, you have an online presence but you’re not sure about it. You might have a website and a blog; some social media accounts. Maybe too many. The problem is you’re not sure you’re navigating any of these channels effectively. Or even which ones are best for you.

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Social Media Web Design

Are your website visitors showing “lumpy user behaviour”?!

In the ever-evolving science of website analytics, here comes another reason to carefully examine your site visits and campaign results.

Analytics guru Jakob Neilsen suggests that a recent spike in visits to your site may have nothing to do with your latest online promotion. Instead, it could be an example of “lumpy user behaviour”.

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Featured Social Media Web Design

5 ways to get website visits

“My site’s been up for three weeks. How come I’m not getting any visitors? Why isn’t it on the first page when I search on Google?”

Just because you have a web site doesn’t mean it’s going to get noticed. That’s like building a house and expecting droves of guests to arrive