Eight key tips for writing superior website content

April 14, 2014 Posted by workingdesign in Web Design, Writing

Writing for the web has unique requirements because of how people read on screens. We tend to scan content quickly on our smart phones or laptops rather than reading thoroughly. Here are the top eight things you need to keep in mind when crafting content for your online readers: More...

Starting your web project: The content stage

January 30, 2014 Posted by workingdesign in Web Design

After you’ve answered the nine key questions raised in Part 1 of our Starting a Website Project series, it's time to think about content: text, images and quite a bit more. More...

The Versatile Union Bug

January 22, 2014 Posted by workingdesign in Arts, Featured, Working Design

union-bug-barbara-klunder-featured A few years ago our friend and illustrator Barbara Klunder did this illustration of a “union bug” for Working Design. Traditional union bugs are used to indicate that work has been done in a union shop. It’s a guarantee that the people who worked on the project – whether it’s a website, poster, logo – have a good contract with fair wages and benefits. Working Design has been unionized for more than 20 years. We’re members of the newly formed Unifor that in September of last year brought together the CEP (Communications, Energy and Paper Workers) and CAW (Canadian Autoworkers). We like Barbara’s interpretation of Working Design’s range of abilities, dexterity and fun. Klunder is a well regarded Toronto-based illustrator and collage artist also known for her textile work, font development and wry sense of humour. Check out her site: barbaraklunder.com More...

Nine questions to ask about your web project

January 14, 2014 Posted by workingdesign in Web Design

You’re about to develop your organization’s first website or overhaul the one you have. You start thinking about the content – text, illustrations, downloadable materials, photo galleries, the blog – and how to present it all. But wait! Before you even get to that stage, it’s important to step back and get a wider view. You need to identify your site’s purpose and the kind of results you expect. Your site has to do what you want it to do. Otherwise, what’s the point? More...

Happy New Year to you

January 7, 2014 Posted by workingdesign in Featured, Working Design

featured-newyear2014 Each year we design an original seasonal card. We also design free and unique baby birth announcements for our friends and clients. Have a look at the collection. More...

Google’s Keyword Shift

November 22, 2013 Posted by workingdesign in Featured

Keywords Last month, Google changed the way you can find information about how users search for your website. As a result, website owners can longer use Google Analytics to see which keywords people use to identify relevant sites. More...

Media and democracy

September 23, 2013 Posted by workingdesign in Clients

The ever shifting role of media, who controls information and who has access are just a few of the focus areas for the Media Democracy Project. This year’s 11th annual Media Democracy Days conference zeroes in on two issues: information control and aboriginal voices. More...

Punctuation Matters

Posted by workingdesign in Featured

National Punctuation Day poster by Working Design “...punctuation marks are the traffic signals of language: they tell us to slow down, notice this, take a detour, and stop.” So says Lynne Truss, author of the well known book Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation. More...

Are your website visitors showing “lumpy user behaviour”?!

September 9, 2013 Posted by workingdesign in Social Media, Web Design

In the ever-evolving science of website analytics, here comes another reason to carefully examine your site visits and campaign results. Analytics guru Jakob Neilsen suggests that a recent spike in visits to your site may have nothing to do with your latest online promotion. Instead, it could be an example of "lumpy user behaviour". More...

Media on the move: making your web site mobile

February 13, 2013 Posted by workingdesign in Case Studies, Web Design

You’re mobile. So is your phone, your laptop and your tablet. What about your website? Is it time to make your site mobile-friendly? The prevalence of high speed wireless data networks and free wifi, combined with the vast increase in processor speeds and screen size for today's smartphones, means more and more people will see your site on their mobile device first. And first impressions, of course, count. More...