Why you need an e-newsletter. Being online (Part 4)

April 14, 2015 Posted by workingdesign in Featured, Social Media

STAY-TOP-OF-MIND-WORKING-DESIGN-featured The fourth item in our series about being effective online looks at why an e-newsletter is the next best thing to being there. What’s an e-newsletter? What’s it good for? Just about everyone you know uses email and that’s why the e-newsletter is one of the most effective ways to be in touch online. Your e-newsletter goes directly to people’s mailboxes. More...

So, you think you can blog. Being Online (Part 3)

March 11, 2015 Posted by workingdesign in Featured, Social Media

working-design-featured-image-you-think-you-can-blog The third item in our series about being effective online looks at three key things you need to consider if you want to start a blog. You’ve decided to boost your online profile and launch yourself into the blogosphere. Good luck! It’s busy out there. Your many challenges include writing smart stuff, standing out from the crowd and inspiring an audience that not only sticks with you, but grows. More...

Why bother blogging? Being Online Part 2

March 4, 2015 Posted by workingdesign in Featured

why-bother-blogging-featured The second item in our series about being effective online discusses why blogging can be a powerful tool. However, to get it right you need to know a few key guidelines. The reason we started blogging seven years ago is the same reason you should consider doing it if you haven't already: you want to share information with your clients. You want to let them know you're an expert in your field and that you can help them. But blogging takes commitment. You need to take it seriously! A good blog boosts your credibility. An infrequent, unfocused or poorly written blog will harm it. So before you start, ask these four questions: More...

Your online identity: Are you getting it right? Being Online (Part One)

February 17, 2015 Posted by workingdesign in Featured, Social Media

being-online-are-you-doing-it-right-featured This is the first in our series of brief blog items about how to be effective online. We discuss how you can decide what’s right for your small business, not-for-profit organization or you as an individual. So, you have an online presence but you’re not sure about it. You might have a website and a blog; some social media accounts. Maybe too many. The problem is you’re not sure you’re navigating any of these channels effectively. Or even which ones are best for you. More...

The Password Problem: Staying secure online

January 15, 2015 Posted by workingdesign in Featured

password-security-featured Passwords are the digital keys to our online doorways. And, like our house and other keys, it's critical that we take care of them. But the comparison stops there. Online security is a lot more complicated than cutting a key and remembering where you put it. Staying secure involves a range of measures to protect yourself against a worldwide hacking industry. Hackers and spammers want to More...

Vertical vs. Horizontal. The Swiping Debate!

May 6, 2014 Posted by WorkingDesign Editor in Web Design

You may be accustomed to “swiping” through content horizontally on your mobile device, but are you comfortable mimicking the gesture on your desktop? According to web page usability gurus Nielsen Norman Group, not many users are: While horizontal scrolling is acceptable in some situations, it should be applied with caution. Be aware: horizontal scrolling on the desktop is one of the few interactions that consistently generate negative responses from users. The research group’s complete study on desktop horizontal scrolling can be seen here. More...

Eight key tips for writing superior website content

April 14, 2014 Posted by workingdesign in Web Design, Writing

Writing for the web has unique requirements because of how people read on screens. We tend to scan content quickly on our smart phones or laptops rather than reading thoroughly. Here are the top eight things you need to keep in mind when crafting content for your online readers: More...

Starting your web project: The content stage

January 30, 2014 Posted by workingdesign in Web Design

After you’ve answered the nine key questions raised in Part 1 of our Starting a Website Project series, it's time to think about content: text, images and quite a bit more. More...

The Versatile Union Bug

January 22, 2014 Posted by workingdesign in Arts, Featured, Working Design

union-bug-barbara-klunder-featured A few years ago our friend and illustrator Barbara Klunder did this illustration of a “union bug” for Working Design. Traditional union bugs are used to indicate that work has been done in a union shop. It’s a guarantee that the people who worked on the project – whether it’s a website, poster, logo – have a good contract with fair wages and benefits. Working Design has been unionized for more than 20 years. We’re members of the newly formed Unifor that in September of last year brought together the CEP (Communications, Energy and Paper Workers) and CAW (Canadian Autoworkers). We like Barbara’s interpretation of Working Design’s range of abilities, dexterity and fun. Klunder is a well regarded Toronto-based illustrator and collage artist also known for her textile work, font development and wry sense of humour. Check out her site: barbaraklunder.com More...

Nine questions to ask about your web project

January 14, 2014 Posted by workingdesign in Web Design

You’re about to develop your organization’s first website or overhaul the one you have. You start thinking about the content – text, illustrations, downloadable materials, photo galleries, the blog – and how to present it all. But wait! Before you even get to that stage, it’s important to step back and get a wider view. You need to identify your site’s purpose and the kind of results you expect. Your site has to do what you want it to do. Otherwise, what’s the point? More...