The second item in our series about being effective online discusses why blogging can be a powerful tool. However, to get it right you need to know a few key guidelines.
The reason we started blogging seven years ago is the same reason you should consider doing it if you haven’t already: you want to share information with your clients. You want to let them know you’re an expert in your field and that you can help them.
But blogging takes commitment. You need to take it seriously! A good blog boosts your credibility. An infrequent, unfocused or poorly written blog will harm it.
So before you start, ask these four questions: