“…punctuation marks are the traffic signals of language: they tell us to slow down, notice this, take a detour, and stop.”
So says Lynne Truss, author of the well known book Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation.
How you say something can be as important as what you say. As communication designers, it’s our job to pay attention to – and help shape– all parts of your message.
Poor grammar, incorrectly placed apostrophes and using the Comic Sans font can really kill your credibility no matter how well worded your message might be.
That’s why we designed this little poster marking National Punctuation Day on September 24. The day was started 10 years ago by writer Jeff Rubin. Its purpose : “A celebration of the lowly comma, correctly used quotation marks, and other uses of periods, semicolons, and the ever-mysterious ellipses.”