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Newsletters & Magazines

Our publication designs have been winning awards for our clients for more than 20 years. The Public Employee for the BC office of the Canadian Union of Public Employees; The Guardian for the Hospital Employees Union; The Report for Health Sciences Association of BC. They’ve all won awards of excellence. Does your print publication need a new design or a content and design audit? Give us a call.

Our ongoing redesign of all print materials for the national office of CUPE (Canadian Union of Public Employees} – one of Canada’s largest unions – started with a thorough communications audit of the organization’s newsletters and the flagship national publication, Counterpoint. Working with the communications department we recommended a range of new content ideas. Those include giving readers more points of entry through varied type treatments, information graphics and more use of illustration.

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The overall redesign of CUPE’s newsletters features consistent typestyles and page structures. Each publication has a unique flag – the treatment for the publication’s name – and its own colour. The newsletters are devoted to four of CUPE’s main issues areas and, as a result, have different kinds of content which give them an identifiably different look. Canary is focused on health and safety issues, while Tabletalk is about bargaining. Two other newsletters – one about economic issues and another about international solidarity – will be redesigned in the coming year.

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Our redesign of the Public Employee for the Canadian Union of Public Employees in BC, has helped the 60,000-circulation publication win several awards from CALM—the Canadian Association of Labour Media.

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