Identity
A visual identity is like your haircut. Completely personal and very important. It can start with your logo and extend to all of your web and print materials. Find out how we approach your project. Have a look at our tip sheet on Building Your Brand: the Logo
Terra Housing Identity
- Project Identity
- Client Terra Housing
- Client Since 2009
- Sector Social housing
The Terra logo uses a rough, angled lowercase letter ‘t’ to symbolize the organization’s hands on project style. The asymmetrical spaces carved by the letterform suggest a dynamic division of land while the white space maps a path and direction. The overall rounded, organic shape reflects the flexible and accessible process Terra engages in with its diverse range of clients.
SPARC BC t.h.i.s. identity
- Project t.h.i.s. identity
- Client SPARC BC
- Client Since 2002
- Sector Social services
“THIS” stands for four elements needed to end poverty: transportation, housing, income and support. We developed this logo for anti-poverty organizers in Surrey (and our longtime client SPARC – Social Planning, Action and Research Council ) who have been working closely on this issue with support from Surrey City Council.
BC Centre of Excellence for Women's Health Phi Women
- Project Phi Women
- Client BC Centre of Excellence for Women's Health
- Client Since 2004
- Sector Health
Phi Women stands for Promoting Health in Women. It is also a letter in the Greek alphabet. We developed a stylized version of the character and combined it with a horizontal stroke to evoke the women’s symbol.
Federation of Post Secondary Educators of BC Hands Up for Education campaign
- Project Hands Up for Education campaign
- Client Federation of Post Secondary Educators of BC
- Client Since 1997
- Sector Union
Communications, Energy and Paperworkers, Western Region CEP Western Region Organizing Campaign
- Project CEP Western Region Organizing Campaign
- Client Communications, Energy and Paperworkers, Western Region
- Client Since 2011
- Sector Union
BC Federation of Labour Campaign identity
- Project Campaign identity
- Client BC Federation of Labour
- Client Since 1998
- Sector Union
CoDevelopment Canada Identity
- Project Identity
- Client CoDevelopment Canada
- Client Since 2004
- Sector NGO / Development education
CoDevelopment Canada—or Codev—is a development agency that builds partnerships between Canadians and Latin Americans. Our branding campaign for the organization includes this logo which demonstrates the north/south collaboration that drives the group’s work.
Kiwassa Neighbourhood House Kiwassa Identity and business card
- Project Kiwassa Identity and business card
- Client Kiwassa Neighbourhood House
- Client Since 2005
- Sector Social services
Our complete rebranding campaign for Kiwassa Neighbourhood House started with the design of this new logo. Executive Director Nancy McRitchie wanted the new mark to convey community, nature, growth and friendliness. We were more than happy to oblige.
Reach Child and Youth Development Society Identity and business card
- Project Identity and business card
- Client Reach Child and Youth Development Society
- Client Since 2008
- Sector Social services
We rebranded and helped rename the REACH Child and Youth Development Society. The logo illustration by Working Designer Sam Shoicet conveys caring, growth and celebration. You can read a complete case study of our project with REACH.
Centre for the Study of Gender, Social Inequities and Mental Health Identity and business card
- Project Identity and business card
- Client Centre for the Study of Gender, Social Inequities and Mental Health
- Client Since 2010
- Sector Health
Diptera Projects Identity and business card
- Project Identity and business card
- Client Diptera Projects
- Sector Small business
Trial Lawyers Association of BC Protecting Justice campaign logo
- Project Protecting Justice campaign logo
- Client Trial Lawyers Association of BC
- Client Since 2007
- Sector Professional association
Health Sciences Association of BC Run for the Cure 10th Anniversary logo
- Project Run for the Cure 10th Anniversary logo
- Client Health Sciences Association of BC
- Client Since 1992
- Sector Union
