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Identity

A visual identity is like your haircut. Completely personal, unique and very important. It starts with your logo and extends to all of your web and print collateral including business and point-of-purchase cards, flyers, ads and website banners. Find out how we approach your project. Have a look at our tip sheet on Building Your Brand: the Logo

“THIS” stands for four elements needed to end poverty: transportation, housing, income and support. We developed this logo for anti-poverty organizers in Surrey (and our longtime client SPARC – Social Planning, Action and Research Council ) who have been working closely on this issue with support from Surrey City Council.

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CoDevelopment Canada—or Codev—is a development agency that builds partnerships between Canadians and Latin Americans. Our branding campaign for the organization includes this logo which demonstrates the north/south collaboration that drives the group’s work.

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Our complete rebranding campaign for Kiwassa Neighbourhood House started with the design of this new logo. Executive Director Nancy McRitchie wanted the new mark to convey community, nature, growth and friendliness. We were more than happy to oblige.

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We rebranded and helped rename the REACH Child and Youth Development Society. The logo illustration by Working Designer Sam Shoicet conveys caring, growth and celebration. You can read a complete case study of our project with REACH.

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