Identity

A visual identity is like your haircut. Completely personal and very important. It can start with your logo and extend to all of your web and print materials. Find out how we approach your project. Have a look at our tip sheet on Building Your Brand: the Logo

Project Identity
Client Terra Housing
Client Since 2009
Sector Social housing

The Terra logo uses a rough, angled lowercase letter ‘t’ to symbolize the organization’s hands on project style. The asymmetrical spaces carved by the letterform suggest a dynamic division of land while the white space maps a path and direction. The overall rounded, organic shape reflects the flexible and accessible process Terra engages in with its diverse range of clients.

Project t.h.i.s. identity
Client SPARC BC
Client Since 2002
Sector Social services

“THIS” stands for four elements needed to end poverty: transportation, housing, income and support. We developed this logo for anti-poverty organizers in Surrey (and our longtime client SPARC – Social Planning, Action and Research Council ) who have been working closely on this issue with support from Surrey City Council.

Project Phi Women
Client BC Centre of Excellence for Women's Health
Client Since 2004
Sector Health

Phi Women stands for Promoting Health in Women. It is also a letter in the Greek alphabet. We developed a stylized version of the character and combined it with a horizontal stroke to evoke the women’s symbol.

Project Hands Up for Education campaign
Client Federation of Post Secondary Educators of BC
Client Since 1997
Sector Union

Project CEP Western Region Organizing Campaign
Client Communications, Energy and Paperworkers, Western Region
Client Since 2011
Sector Union

Project Campaign identity
Client BC Federation of Labour
Client Since 1998
Sector Union

Project Identity
Client CoDevelopment Canada
Client Since 2004
Sector NGO / Development education

CoDevelopment Canada—or Codev—is a development agency that builds partnerships between Canadians and Latin Americans. Our branding campaign for the organization includes this logo which demonstrates the north/south collaboration that drives the group’s work.

Project Kiwassa Identity and business card
Client Kiwassa Neighbourhood House
Client Since 2005
Sector Social services

Our complete rebranding campaign for Kiwassa Neighbourhood House started with the design of this new logo. Executive Director Nancy McRitchie wanted the new mark to convey community, nature, growth and friendliness. We were more than happy to oblige.

Project Identity and business card
Client Reach Child and Youth Development Society
Client Since 2008
Sector Social services

We rebranded and helped rename the REACH Child and Youth Development Society. The logo illustration by Working Designer Sam Shoicet conveys caring, growth and celebration. You can read a complete case study of our project with REACH.